Every season our marketing team picks their top color or beauty trends. The picks are influenced by beauty, fashion, cities, culture, and art. For Spring/Summer 2012 three different color/beauty trends were chosen highlighting our new 2012 products. The first trend we are sharing is: PURE.
Purity and minimalism characterize this trend, and are expressed through very pale creamy hues. Sweet pastels look refreshingly modern and surprisingly sophisticated as a new color palette for Spring/Summer 2012. See below for suggestions on how to wear this color trend for lips, eyes, nails and face.
Lip color is subtle with pale pink hues, which are worn to give a lustrous effect to lips. Use barely-there lip color such as Crystal Gloss for Lips 25 Cotton Candy to balance eyes and appease strong makeup.
Double color effects will draw attention to the eyes. Lids should be coated in sugary sweet pale hues highlighted with whitened matte shadows. Try creamy watercolor shades like the Eyeshadow Palette 02 Impressionist.
High Speed Fast Dry One Coat Formula Specialty Nail Lacquer in 06 Violet Dash and Nail Lacquer 08A Mint Candy are right on trend, and can add extroverted touches that complement the pastel hues on eyes.
Enhance the purity of the look with cheeks delicately defined with very pale luminous blush in hues of pale pinks such as Illuminating Face Powder 03 Beauty’s Touch.
